Chief Solutions Architect for Visibility Corporation. Ex-CFO, now helping Engineer-to-Order companies learn about Visibility’s ERP system.
Worldwide IT spending was $4.2 trillion in 2021. The pandemic has forced people to work remotely, which has advanced technology for those remote workers. The technology market is booming right now, which is great for increased business efficiencies and ROI, but where does that put displaced employees? People talk about upskilling for the workforce, so how will workers improve their skills? Where will people learn new skills?
This change in technology adoption may increase the demand for more skills. Enter the online course craze we are seeing in 2022. It is highly targeted toward skills that people need today.
In my network, the finance people who are looking for new work opportunities have asked my advice on what courses could give them an edge. I suggested that they learn to use Tableau, which is a popular data analytics software platform. It is a software trend I have been reading about and shows a future employer that you have a desire to stay relevant on a finance team.
Data analytics is a trend as well as predictive analytics. Data science is a hot topic, and AI is a dominant technology right now. People are not likely ready to go back to college to get a degree in data science, but course certifications are a popular choice to help meet the demand for AI-based jobs. The increase in blockchain companies and smart contracts means there is a higher need for people to learn to program in the programming language Rust. This cause and effect can be predictable when you identify these trends.
Over the past few years, projections for the global e-learning market have been overwhelmingly positive with the e-learning market having expanded significantly recently.
The spike in demand for courses means there is an opportunity for people looking to start an online course business. There could also be a potential for creating classes covering how to use a business’s product as well.
Start with where you predict the demand will be and think about how to utilize your experience to build courses. Do market research to make sure there is or will be demand for your courses. Find out who your competition is and try to determine if you can provide superior courses on the same or related subjects.
A solution to start offering online courses may be to hire a coach who specializes in helping people launch paid courses. In sports, even the most elite players still use coaches. When you need experience, people look to coaches to help them navigate their path.
An education company asked me to help them make a monetized course on blockchain technology applications based on my background. What helps is having a coach in your corner to help motivate you to create the courses, help you to promote them, keep you accountable and provide feedback to you. A coach with experience in course creation has the experience to help you succeed.
Is it more important to have a good course or good marketing? I would argue that marketing your courses is the most crucial factor for growing your online course business. People who need to take your courses, need to find your courses. You should make it easy for them to find your content. Not only is it a matter of finding your audience, but you need to build trust. You should ask yourself, “Why would I take this course from me?”
You should have a conclusive answer to that question. To help strengthen the trust between you and your future students, you should advertise endorsements. Online reviews can make or break a company as well. The good experiences that people share about your courses will help the next potential students decide if they should take your courses. The very next step should be to legally set up a business and keep good records of your sales, costs and profits.
In summary, you should have a promising idea for courses, check to see if there is a market for them, research and write the courses, hire a recommended courses coach with experience, do proper marketing for your courses business and make your business legal.