Home School Harrow Beijing school loses its hallowed British branding

Harrow Beijing school loses its hallowed British branding

A Beijing school affiliated with the 450-year-old English public school Harrow has been forced to drop its famous brand name as part of a broad tightening of controls on education providers in China.

Harrow Beijing has told parents that the bilingual school will in the future be known by the name Lide. A Harrow representative said the change was due to local authorities enforcing national rules on the naming of private schools that teach Chinese nationals.

The rules are part of an increasingly constrictive regulatory regime that is prompting British schools to reconsider their investment in the mainland Chinese market after more than a decade of rapid expansion.

Christopher King, chief executive of the Independent Association of Prep Schools, said schools were “increasingly wary” of engaging in Chinese projects.

“The general situation seems increasingly adverse and it is more and more difficult to see how China allows our schools to feel comfortable that their historic vision can be allowed to express itself there,” he said.

The Chinese government last year wiped billions of dollars from the value of listed private education providers when it banned the $100bn-a-year industry from making a profit from core tutoring services aimed at children.

Beijing separately tightened restrictions on teaching foreign curricula to students undergoing compulsory education, which covers the first nine of Chinese pupils’ 12 years at school.

Harrow Beijing is the most prominent British-affiliated school to have had to alter its branding because of the rules announced last year that ban schools that accept Chinese students from using foreign names in their titles, as well as words like “international” or “global”.

Harrow Beijing groups together the Harrow International School in Beijing, which admits foreign passport-holders, an early years school and the Harrow Beijing bilingual school, which teaches Chinese students up to the age of 16.

It is part of the Hong Kong-based Asia International School Limited, which was founded by oil billionaire Daniel Chiu and operates schools in cities including Beijing, Hong Kong and Shanghai.

An Asia International subsidiary sublicenses Harrow’s brand and takes educational direction from the English school. A representative for Asia International said only the bilingual school would change its name and its “vision and educational philosophy” would remain unaltered.

Other Harrow-affiliated bilingual schools elsewhere in China still used the British school’s brand, but “would be compliant” if local officials in their areas requested they change their names, Asia International said.

Chinese provider Dipont Education in January changed the name of Nanwai King’s College School Wuxi to remove the brand of its partner, the English public school King’s College School Wimbledon. The school is now known as Wuxi Dipont School of Arts and Science.

Several British public schools already provide support for bilingual schools for Chinese students under local names. Dulwich College, for example, is partnered with Dehong International Schools, while schools under the brand Huili are supported by Wellington College.

Scott Bryan, international director of Wellington College, said there was limited prospect of growth in the foreseeable future even for such separately branded schools.

“Recent legislation means that it is currently very difficult to obtain a private licence for bilingual schools in China,” Bryan said.

Colin Bell, chief executive at COBIS, a group that represents British schools conducting business overseas, said there appeared to be a “tightening of the grip” on foreign-affiliated schools in China.

In November, London’s Westminster School scrapped plans to develop a series of academies in China, citing the coronavirus pandemic and changes to China’s education policies. Westminster had been working since 2017 on plans for a 2,000-pupil school in western Sichuan province, to which it would have provided advice and its brand name.