E-learning Market in the UK to Grow by USD 9.94 billion

E-learning Market in UK: Driver

The learning process enhancements in the academic sector are driving the growth of the e-learning market in UK. Schools are adopting personalized learning and job-embedded professional learning to meet the requirements of their teaching schedules and support the learning styles of teachers. Different types of assessment methods have been introduced in educational institutions. Hence, developments such as the personalization of learning processes and adaptive learning have gained impetus. In addition, e-learning allows students to pursue courses beyond the traditional curriculum requirements through a flexible way of learning various subjects. The flexible timeline of e-learning courses provides learners with instant access to course materials as per their requirements. Such factors will propel market growth.

E-learning Market in UK: Challenge

The rise in in-house content development will challenge the e-learning market in the UK. Blended e-learning requires online study materials and related services to support online platforms. Companies and universities such as Tesco, the Open University, are using e-learning content authoring tools, including Adobe Captivate, Articulate Storyline, and Gomo Learning, to personalize the digital learning experience through updates, variations, and translations. These tools help create course content, update changes, and manage the curriculum. In-house content developers create a few courses along with instructors, add various images and videos, and modify them according to learner engagement and feedback. This poses a challenge for third-party content providers, as the course content can be developed by in-house subject matter experts. The increase in the development of in-house course content will challenge the e-learning market.

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E-learning Market in UK: Key Vendor Analysis

The e-learning market in UK is fragmented, and the vendors are promoting their product offerings through a clear and unique value proposition to compete in the market. The offerings of some of these vendors are listed below:

• Adobe Inc. – The company offers e-learning through its adobe captivate.
• Cengage Learning Holdings II Inc. – The company offers e-learning courses on various subjects such as social science, computing, mathematics, and many more.
• City & Guilds Group – The company offers various e-learning courses, which include apprenticeships, technical, and others.
• Cornerstone OnDemand Inc. – The company offers e-learning through its ACME.
• D2L Corp. – The company offers an e-learning platform for schools, higher education, corporate learning, associations, and workforce upskilling.

E-learning Market In UK: Segmentation Analysis

By product, the e-learning market in UK has been segmented into packaged content and solutions. In addition, by end-user, the market has been segmented into K12, higher education, and corporate.

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Table of Contents

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Packaged content – Market size and forecast 2020-2025
• Solutions – Market size and forecast 2020-2025
• Market opportunity by Product

Market Segmentation by End-user

• Market segments
• Comparison by End-user
• K12 – Market size and forecast 2020-2025
• Higher education – Market size and forecast 2020-2025
• Corporate – Market size and forecast 2020-2025
• Market opportunity by End-user

Customer landscape

• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Adobe Inc.
• Cengage Learning Holdings II Inc.
• City & Guilds Group
• Cornerstone OnDemand Inc.
• D2L Corp.
• John Wiley and Sons Inc.
• Learning Technologies Group Plc
• McGraw-Hill Education Inc.
• SAP SE
• Skillsoft Ltd.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

About Technavio

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